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Doczy: 29 Gru 2024
Posty: 10
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 Wysany: Nie Gru 29, 2024 05:28 Temat postu: What is CRM and how can it boost your e-commerce revenue? |
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Attracting new customers is essential for the success of your e-commerce , but attracting new people to buy your product has become increasingly expensive. What if I told you that there is a gold mine called CRM , hidden in your own database, capable of increasing your revenue?
That's right: one of the most powerful levers your business can have is your own customer base . That's because, according to canadacell numbers studies, attracting new buyers can cost up to 7 times more than selling to existing customers of your e-commerce.
And that's where all the power of having good CRM (Customer Relationship Management) strategies comes in.
After all, what is CRM?
CRM, or Customer Relationship Management, consists of collecting and analyzing data about your customers' profiles . This way, your brand can connect and build interaction with this audience in a personalized way.
Companies that prioritize customer relationships have an 18% higher retention rate than those that don’t, according to HubSpot. This means customers are more likely to return for repeat purchases, which translates to a significant reduction in CAC over time.
Furthermore, the Omnichannel Survey in Brazil, carried out in 2023 by Bornlogic and Opinion Box, revealed that 72% of respondents said they used to buy from online stores that they already knew and had previously purchased from.
And you're there racking your brains and investing to attract more and more new customers to your store.
Where to start?
One of the most widely used channels for customer relations today is email marketing . And no, it’s not dead (maybe you’re just not using it correctly in your business).
By the way, since we're talking about it, the Omnichannel survey in Brazil also showed that 40% of respondents prefer to receive promotional messages via email.
Send email marketing consistently and in an increasingly segmented manner (start with what is available to you in terms of data).
Essential Relationship Rules
Creating a relationship ruler is another valuable approach and consists of a series of planned interactions — here we are talking specifically about emails — that allow you to communicate with the customer in an automated and yet personalized way.
The essential relationship rules for starting a relationship with potential or current customers in your e-commerce are: welcome, abandoned cart and after-sales.
For them, you can create a sequence of emails that can be sent at three different times, respectively:
from the moment the person registers on your website;
when you put products in the cart;
when you leave the e-commerce without purchasing or even when you actually make a purchase.
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