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Doczy: 28 Gru 2024
Posty: 11
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 Wysany: Sob Gru 28, 2024 08:12 Temat postu: Digital influencer recruitment: how to find the best partner |
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How do you recruit a successful digital influencer? The influencer marketing industry is now worth $21.1 billion, which underscores the importance of having some sort of documented influencer marketing strategy in place within your organization. Even if your company hasn’t yet ventured into the world of influencer marketing, it’s a good idea to start with a plan—or better yet, your own influencer recruitment strategy.
Throughout this article, we’ll walk you through what an influencer recruitment strategy playbook is, why you need one, what to include in yours, and more. Let’s get started. An deb directory recruitment strategy playbook is a documented strategy for finding, negotiating, and working with influencers. It helps present your brand in a more professional and organized way and makes the influencer marketing process much simpler. You’ll include information like your target audience , communication templates, brand assets, and more. This helps streamline the overall process, leaving no detail out.
Why should you have an influencer recruitment strategy playbook? It’s always a good idea to have documented processes in your company. That way, if you expand your team or team members leave and need to find replacements, there are parameters in place to ensure that processes remain streamlined. Other key benefits include: influencers will enjoy working with your brand, it makes your job easier, it helps make processes more efficient, and it ensures that your recruitment strategy is consistent. Overall, the more documented processes you have, the more organized your team and your company as a whole will be. So, let’s walk you through how to get started creating your own playbook.
In this article, we will discuss:
1. Digital Influencer Recruitment and Your Target Audience
2. Influencers that fit your target audience
3. Influencers you have worked with
4. Digital influencer recruitment and budgets
5. Recruiting digital influencers and channels to use
6. Contact Process
7. Models
8. Product Message/Positioning
9. Digital Influencer Recruitment and Brand Guidelines
10. Assets to Provide to Influencers
Build Your Influencer Recruitment Strategy Book Today
Frequently Asked Questions
What to look for when hiring influencers?
How do brands recruit influencers?
How to create an influencer marketing strategy?
What is the best way to approach influencers?
What should be in an influencer contract?
How to select and use digital influencers?
How do brands choose influencers?
How to approach digital influencers for partnership?
How to work with digital influencers?
What is influencer marketing?
What are the best influencer marketing examples?
How to make a digital influencer plan?
Who are the biggest influencers in digital marketing?
1. Digital Influencer Recruitment and Your Target Audience
To create an effective marketing strategy, it’s essential to understand your target audience. One way to do this is by creating a buyer persona, which is a detailed profile of the audience most likely to be interested in your product or service. If you have multiple audiences, you may want to have more than one persona.
A buyer persona should include basic information about their demographics, online behavior, pain points, what influences them to make a purchase, and how they search for products. Fill in as much information about your target audience as possible so your team knows exactly which types of people are most likely to buy your product or sign up for your service.
For example, a company that sells exercise equipment might target gyms that buy equipment in bulk, as well as fitness enthusiasts who want to build a home gym. By understanding your target audience, you can create more effective and targeted marketing campaigns to reach the right people.
2. Influencers that fit your target audience
Once you’ve defined your target audience, it’s important to find influencers who connect with that audience. This means they should share the same values, interests, and needs as your target audience.
For example, if your brand is about fitness equipment, you might want to target fitness and health influencers. Targeting food influencers, unless they are specifically healthy food influencers, wouldn’t make sense for your brand.
Having a list of influencers that fit your target audience can be a starting point for your team to begin reaching out and nurturing relationships with the influencers you want to work with.
There are a variety of tools, such as influencer directories, that can help you find influencers that fit your target audience. For example, you can use Google to find lists of influencers that are specific to your target audience by using the advanced “site.com” command. You can easily find several lists of beauty influencers that you can add to your playbook.
Additionally, it’s important to segment your influencer directory by platform. Some influencers may be popular on multiple platforms, while others have one main platform they focus on. So, you’ll want to know which influencers to use for a TikTok campaign versus an Instagram campaign.
When choosing influencers, it’s important to consider their relevance, niche, number of followers, and engagement rate. There are different types of influencers, from macro-influencers to nano-influencers, and each type may be better suited for different campaign goals. Therefore, it’s important to carefully evaluate which type of influencer is best for your brand and campaign goals.
3. Influencers you have worked with
Next, it’s important to create a list of influencers you’ve worked with in the past. This list should be updated with each new campaign or new group of influencers. It’s important to include other relevant information along with this list, such as ratings or notes on whether you’d like to work with each influencer again. Having this information on hand can be extremely helpful in building a large pool of trusted influencers whenever you decide to launch a new influencer marketing campaign. Additionally, it’s important to cultivate long-term relationships with influencers who can become ambassadors for your brand.
4. Digital influencer recruitment and budgets
When creating an influencer playbook, it’s crucial to have a section dedicated to budgets. This section should be updated regularly to reflect changes in influencer budgets. Having information about how much the company is willing and able to spend on each campaign can help determine how many influencers and which influencers to work with.
Consider dividing the budget section into:
General information about the campaign budget
Budget information per influencer
Budget information per publication
Additionally, it’s helpful to include any other information that might be relevant to anyone who consults the influencer playbook. Depending on the software used to create the document, tables may be added to calculate the remaining budget after each contract is signed.
5. Recruiting digital influencers and channels to use
For a successful influencer campaign, it is essential to choose the right channels and platforms. The channels you choose should align with the target audience of the campaign. For example, it would not make sense to work with an influencer on a TikTok campaign if the target audience does not use that platform. It is important to list all the channels where the target audience is present and ensure that the brand has a presence on those channels as well. Some of the popular channels include Instagram, YouTube, Twitter , LinkedIn, and Facebook. Additionally, there are influencer marketing platforms such as Marketplace and inBeat that can be used to find relevant influencers.
6. Contact Process
When recruiting a digital influencer, you should have a well-defined outreach process. This helps you get a new campaign off to a smooth start, and also helps new team members succeed in outreach to influencers, even if they’ve never done it before. Some important information that can be included in this process is:
Which communication method to use for contact
How to find contact information
How often to follow up
What to say in each message
A well-defined outreach process can help increase the effectiveness of your influencer recruitment campaign and ensure your team is aligned on outreach procedures.
7. Models
Having specific templates for outreach, contracts, SLAs, proposals, and anything else you might need during the influencer recruitment process is a great way to make working with influencers much more efficient, as you don’t have to create a new document every time – you already have templates to use and customize.
You can store various template formats here:
Text you can copy and paste into new outreach emails.
Links or file attachments to documents such as proposals and contracts.
Visual assets you may need to update or send to influencers.
Every time you come across a new type of document or content you need for an influencer campaign, save it to your templates section in case you need it again in the future. This way, you don’t have to involve your legal team, design team, etc. Instead, you have everything ready to use over and over again.
Customizing your templates for each influencer and campaign can help ensure clear and effective communication.
8. Product Message/Positioning
When promoting a product, it’s crucial to include the overall brand messaging, brand voice, and product positioning in the playbook. This allows it to be easily referenced and shared with the influencers who will be working on the campaign. Ensuring that they talk about the product in an approved way that aligns with the existing marketing message helps build a cohesive strategy. Additionally, it provides influencers with the language to avoid when talking about the product.
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