bitheerani12350
Do³±czy³: 28 Gru 2024
Posty: 10
|
 Wys³any: Sob Gru 28, 2024 09:16 Temat postu: Geomarketing: what is it, its benefits and how to use it? |
 |
|
Geomarketing is related to any marketing strategy that uses location to optimize campaigns and reach potential customers at the right place and time. When looking for this tool, you can find several on the market, such as Geotargeting, Geofencing, Geotagging, Geofilters, each with a different purpose.
Do you know those sponsored posts that you come across when you access your social networks and some shandong mobile phone number list websites? They are usually from a company that sells a product or service that, according to your browsing history, you are interested in, and the company is close to where you live.
What you will see in this article:
What is Geomarketing?
The benefits of Geomarketing
How to use Geomarketing in the company?
This sponsored publication uses one of the Geomarketing strategies to reach potential customers and, thus, generate greater sales guarantee, since according to the consumer's browsing history and location, they demonstrate interest in the product or service.
With this in mind, in this article you will see details about Geomarketing, from this text you will discover:
What is Geomarketing?
The benefits of Geomarketing
ROI rate growth;
Improved lead generation;
Increase in conversion rate;
Improved customer relationship management;
Geomarketing in the company?;
Geotargeting;
Custom website;
Geofencing;
Check-ins.
Check it out!
What is Geomarketing?
Initially, Geomarketing was a concept used to represent business strategies that focus on determining the location of a possible new physical store, the most promising locations for sales or even the line of action in each location.
But over time, this concept has taken on greater importance, especially when Digital Marketing has grown significantly. Nowadays, Geomarketing is related to any marketing strategy that uses some type of location intelligence to improve campaigns and reach the consumer at the right time.
The Geomarketing area works on issues such as:
Indication of pricing strategies;
Definition and optimization of sales territories;
Acquisition of new consumers/customers;
Definition of distribution channels for products;
Choosing the best strategies for company expansion;
Decision to close or reposition units;
Selection of new commercial points.
But for Geomarketing to be used in its entirety, it needs the support of big data , which is the location data of consumers who interact with your company.
Therefore, Geomarketing is not just a single strategy, it should be considered an area that studies the relationships between the territory where the company, consumers, suppliers and distribution locations are located.
_________________
bulk data |
|
POMOC
Szukaj
U¿ytkownicy
Grupy
Rejestracja
Profil
Zaloguj siê, by sprawdziæ wiadomo¶ci
Zaloguj
