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Do³±czy³: 03 Gru 2023
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 Wys³any: Nie Gru 03, 2023 10:15 Temat postu: Amazon shows interest in influencers |
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Amazon launched an invite-only beta to the Amazon Influencer Program , an initiative exclusively designed for Social Media influencers with a large number of followers, as well as a high frequency of posts with 'shoppable' content Amazon shows interest in influencers and launches new program Apparently, the eCommerce giant seems to be interested in getting into influencers . The program works like an affiliate program , in which participants receive a commission for sales of products generated thanks to them. [Tweet Amazon launched a special program for big influencers in Social Media”] It is not known if the commission structure differs in the case of the influencer program. Unlike the affiliate program , which requires participants to link to Amazon products on their sites, Amazon offered influencers custom URLs, such as name , in which They show various lists of products that they select.
More exclusive process than the links that are generated in the affiliate program. The appeal of influencer marketing Amazon 's desire to team up with influencers is not surprising . After all, entities that generate influence on Social Media have the ability to promotestructure differs in the case of the influencer program. Unlike the affiliate program , which requires participants to link to Amazon products on their sites, Amazon offered influencers custom URLs, such as products to Phone Number List large and very loyal audiences. Additionally, there is evidence that influencers can convert those followers into buyers . For that reason, it is not uncommon for brands to pay the most prominent influencers (those who have millions of subscribers on social networks like Instagram, YouTube and Snapchat) amounts of up to five or even six figures for each promotional post.
Given the large sums paid to the biggest influencers, the brands that are leveraging to promote their items are also increasingly looking to justify their spending by tracking ROI and ensuring their contracts make financial sense. Performance-based marketing has pay structures, which tie compensation directly to acquisitions or sales. And this type of marketing could be taken advantage of by Amazon. Achieving interest from influencers, the next step For those who are earning thousands of dollars from sponsored posts , giving up a guaranteed payment for a percentage of the sales generated or a fixed fee for each acquisition may not be as attractive. Although some compromises can be made, older influencers probably won't see much benefit in a type of scheme that creates more risk for them, unless the market changes.
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